Communications and Messaging Strategies

This mini-course will help you learn what motivates (and doesn’t motivate) people to listen to your messages about the value of sex education. You’ll practice building effective messages by working through real-world scenarios using evidence-based communication techniques.  

Access to this resource is available to exclusively to members. Other resources are open access for the field at large. 

A shifted landscape of new or strengthened power players (particularly those who lean conservative) at all levels of government, combined with threats to public health investments that our nation’s youth are facing, necessitates a reinvigorated call to public policy action by individuals and organizations that support youth and their families.

Participants will learn how to advocate in support of adolescent sexual and reproductive health with conservative-leaning policymakers and key stakeholders, including…

  • strategies for knowing your audience to understand their background and perspective;
  • opportunities for finding common ground to work toward a shared goal;
  • leveraging the media to increase your public awareness; and
  • tactics for identifying and cultivating key messengers and mobilizing your community.

Access to this resource is available to exclusively to members. Other resources are open access for the field at large.